A traditional PowerPoint...

Source type: 
A traditional PowerPoint instruction is more effective than a serious game in the short-term in terms of learning gains, but this difference disappears over longer time periods.
Erik van der Spek, Experiments in serious game design, SIKS, 2011, p49
Goal of application: 
Learning / Training / Education
Validation / Evaluation: 
Effect validation (transfer, impact, …)
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