It is not as important in the serious game space to define your game's genre. The primary goal of a serious game is to educate, train, and inform. How a retail store categorizes the game is less important. Any genre of a game can be used as long as it achieves the desired goal(s).
Michael, D. & Chen, S., Serious Games: Games That Educate, Train and Inform, Course Technology Cengage Learning, 2006
Action (shooter, fighting)
Added by: Micah Hrehovcsik, Senior Lecturer / Game Design Researcher